Search changed. So I built what I wished I had
As an agency owner, in-house marketer, AI consultant and platform creator, I have seen this from every side. A dashboard that does nothing for the business case helps no one. It doesn’t tell you what to fix, or how to read it.
Making it make sense has always been a time-consuming burden we have all had to wear. More than 20 years in digital and search, and the reports never changed. Now search has, and the same problem is back.
So I built the thing I wanted. It reads the report for you and tells you exactly what to fix. And there is nothing worse than paying for what you don’t need, so with Gatha you never do.
Cut through the noise. Turn it into opportunity
Make it make sense
A score is not an answer. Every report does the interpretation for you and tells you what to do next, in plain English.
No expensive lock-in
Audits are pay-as-you-go. No subscription just to see where you stand.
Built by a practitioner
Made by someone who has lived the reporting problem from the agency, in-house and consulting side, not a dashboard for its own sake.
One of several products built to do the same thing
Gatha sits alongside other tools built on the same idea: take something complex and make it genuinely useful for the business.